Eyewear stores are evolving to trend setting stores to add that signature piece to your day to day life and to make a statement of who you are. With consumers purchasing more and more retail online, consumers still want to experience, in person, the experience of working with an individual to find that perfect pair of glasses at an affordable price.
How do you differentiate your retail experience from other experiences? The physical experience and showcasing the product is important, as well as the service model. Easily arranging the product through simple merchandising by style will allow the customer to easily make decisions and engage in the experience.
For SEE Eyewear, Dynamik was asked to lead the permitting and roll-out process to the West Coast. Providing recommendations on products, materials, lighting, and casework which will meet both permit guidelines and west coast sensibilities, which was what SEE Eyewear was looking for in its West Coast roll-out.