LikeJ Gilbert Footwear and Apparel
Scope: J. Gilbert sells fabulous footwear and apparel that makes women (and men) stop, shop and drool. Dynamik's mission was to redesign the high-end retailer's space to better showcase merchandise and highlight the quality of the goods. To achieve our client's goal, we researched color-schemes and utilized our findings to distinguish the women's section and men's section with specific hues meant to stimulate the senses. To showcase products we added shadow boxes, attractive window lighting and custom built displays for shoes and boots. Then, we designed vignettes to enhance the apparel and handbag areas. The result is customers who allow themselves to linger longer and an enhanced buying atmosphere.